From Milk to Movement
Our StoryWe’re on a mission to evolve society for modern parenthood.
Modern parenthood looks different. Society should too. Let’s move it forward, together.
Pillars For Change
Advocating for Policy Change
No parent should have to worry about where they can find formula or second guess the quality of its ingredients. We’re fiercely advocating for policy change, including updating nutritional standards, improving access to formula, and preventing another formula crisis.
Advancing Programs & Resources
We believe parents and caregivers deserve social, economic and healthcare resources to sustain their own wellbeing. We’re channeling frustration into progress to fill critical gaps in today’s parent experience.
Supporting Communities
In times of hardship and crisis, families need their most foundational needs met. There’s nothing more essential than making sure a baby is fed. We partner with our community and leading nonprofits to donate formula and funding to fill critical feeding gaps.
Since 2020, we’ve provided a year’s worth of infant formula to parents impacted by breast cancer (who get a free pump through insurance, but zero infant formula). This year, in partnership with The Breasties, we are upping the ante.
As a mom-founded small business with a team full of new parents, we found the status quo of parental leave policies in the U.S. to be unacceptable. Our answer? A first-of-its kind policy that offers all parents up to 12 months of leave, and a call to action for companies to join us. Ready for your company to #takeourleave?
Bobbie for Change: Making an impact.
15,000
Can donations
$140K
Cash donations
70
Families receive 1-year supply
“We launched Bobbie not only to bring more formula options to market, but to start a movement for all parents.”
Laura Modi, Co-Founder and CEO of Bobbie
Our StoryBe part of our village for change. Together, we can do more.
We’re a network of parents, neighbors, caregivers, family members and community advocates who are united on a single mission to evolve society into a place where parents thrive.
Join the Bobbie for Change Community and be the first to learn about opportunities to get involved, from local events to petitions to raise your voice.
