Supporting Communities
In times of hardship and crisis, families need their most foundational needs met. There’s nothing more essential than making sure a baby is fed. We partner with our community and leading nonprofits to donate formula and funding to fill critical feeding gaps.
Fill the Gap
Food is a life-sustaining need for a baby, and yet for many parents, securing formula can be a daily struggle. This challenge has been exacerbated by the Covid-19 pandemic and economic fallout that followed, which has disproportionately impacted historically underserved communities.
As parents, we feel compelled to act. Bobbie’s Fill the Gap initiative donates formula and funding to a cohort of leading organizations who are on the frontlines ensuring families in their communities have reliable, equitable access to formula.
By the numbers
7.3M
families
living under the poverty line in the U.S. in 2020
9%
increase
in families facing food insecurity from 2019 to 2020
3x
more likely
for Black children to live in a household experiencing food insecurity than white children
Our response for change
$50,000
funding
our Fill the Gap nonprofit partners
13,500
cans for formula
to our Fill the Gap nonprofit partners
6
partnerships
supporting their local communities