Bobbie for Change logo
Woman attending Camp Breasties
low res Woman attending Camp Breasties

Supporting Communities

In times of hardship and crisis, families need their most foundational needs met. There’s nothing more essential than making sure a baby is fed. We partner with our community and leading nonprofits to donate formula and funding to fill critical feeding gaps.

Fill the Gap

Food is a life-sustaining need for a baby, and yet for many parents, securing formula can be a daily struggle. This challenge has been exacerbated by the Covid-19 pandemic and economic fallout that followed, which has disproportionately impacted historically underserved communities.

As parents, we feel compelled to act. Bobbie’s Fill the Gap initiative donates formula and funding to a cohort of leading organizations who are on the frontlines ensuring families in their communities have reliable, equitable access to formula.

Baby drinking bottle and holding hand
low res Baby drinking bottle and holding hand

By the numbers



living under the poverty line in the U.S. in 2020



in families facing food insecurity from 2019 to 2020


more likely

for Black children to live in a household experiencing food insecurity than white children

Our response for change



our Fill the Gap nonprofit partners


cans for formula

to our Fill the Gap nonprofit partners



supporting their local communities