From Milk to Movement
We’re on a mission to evolve society to meet the needs of modern parents.
Bobbie started as a company determined to change the stigma around feeding babies and bring a new style of organic formula to the United States. Early in our journey, we realized there is so much more that can be done to build a society where parents thrive, not just survive.
Bobbie for Change is our answer.
Our Beliefs
We must bridge the equity gap.
We believe all parents have a right to equitable access to essential care and resources, and in fighting against long standing disparities experienced by parents from communities historically excluded, especially BIPOC communities, from essential care and resources.
When parents are supported, families thrive.
We believe supporting the wellbeing of parents physically, mentally and emotionally is essential to a healthy family, and shouldn’t take a backseat after the arrival of a child.
In partners, we trust.
We believe the power of our partners is invaluable, and leverage their expertise, lived experience, research and thought leadership in driving change.
We’re stronger together.
We believe in the power of the collective. Our voices are louder together, rallying for a united cause.
There’s space at our table for everyone.
We believe you don’t need to be a parent to care about parents, to care about children and to care about evolving our society for future generations.
Change comes in all shapes and sizes.
We believe there needs to be systematic change in U.S. policies, but that change can happen in a grocery store line, a text message, or from a story you read in the news.
Our History
January 2021
Bobbie baby formula hits the market. We make a commitment to donate formula from day one, starting with our first partners, Baby2Baby & Brilliant Detroit.
September 2021
Bobbie donates formula to the Afghan Youth Relief Foundation to support the influx of Afghan refugee families seeking safety in the U.S.
October 2021
We launch our partnership with The Breasties to support parents who cannot breastfeed after undergoing breast cancer treatment.
November 2021
We donate formula and education resources to the Mama Glow Foundation to support their mission to advance birth equity & reproductive justice.
April 2022
Bobbie debut’s a first-of-its kind parental leave policy offering all parents up to 12 months of leave, & rallies companies to #TakeOurLeave.
We believe that our society doesn’t support the modern parent & their needs.
It’s time for someone to stand in the gap to advocate for better policies & resources that set parents up for success.
Our Approach to Change
We work with our partners to identify families locally & globally who need immediate & long-term resources & support. True change is locally-led, which means we work with partners who are already invested in the local community. Our work doesn’t stop when money is donated. We remain committed to monitoring, evaluation, and maintenance to ensure we are setting parents up for success for years to come.
Learn more about our incredible partners, and how to support their work.
