Advocating for Policy Change
No parent should have to worry about where they can find formula or second guess the quality of its ingredients. We’re fiercely advocating for policy change, including updating nutritional standards, improving access to formula, and preventing another formula crisis.
Bobbie for Change is proud to partner with 4Kira4Moms in addressing the maternal mortality crisis, which is the highest it’s been in the United States since 1965. Since launching our partnership, we have supported the pilot of the Maternal Mortality Response Team, a program that provides food, clothing, legal services, grief counseling and other supports to families that have been impacted by maternal loss.
Bobbie is providing formula to infants who’ve lost their mother in childbirth as part of this program. In addition, the Bobbie for Change team has been advocating for the reintroduction and passage of the Black Maternal Momnibus Health Act “Momnibus”, 13 bills which collectively would make a massive investment in ending the maternal mortality crisis, with Black women dying at a rate of 4x that of white women.
By the numbers
2X
Women
in the US today are twice as likely to die than a generation ago.
80%
Of maternal deaths
in the United States are classified as “preventable.”
50%
Of US counties
lack a single OB-GYN.
Our response for change
1
Maternal Mortality Response Team
1200
Cans of Donated Formula
100
Brands, Celebrities, Non-profits and Birth worker Orgs Pushing for Bill Passage
Bobbie Breasties
Did you know that a parent who has undergone breast cancer treatment can receive a free breast pump from their insurance, but no support to cover the cost of formula or donor milk? It’s time for a change. Bobbie is partnering with The Breasties to advocate for parents to receive the equitable feeding support they deserve. Sign our petition to fight for insurance equity.
Learn About Bobbie BreastiesBy the numbers
100,000
people
undergo a form of a mastectomy in the U.S. year
$1,500
the average cost
to exclusively formula feed a baby for their first year
$0
insurance coverage for formula
for parents who have undergone a mastectomy and cannot breastfeed
Our response for change
12,722
signatures
on our petition to fight for insurance equality
177
full sponsorships
providing a year’s supply of Bobbie to parents who have undergone mastectomy
180
discounted subscriptions
supporting parents who have undergone mastectomies
Hungry For Change
The formula crisis is in a word, bullsh*t. Bobbie asked parents to get loud by leaving us a voicemail about how the formula shortage has impacted your families. We then used your voices in a letter to Congress alongside a policy agenda focused on transforming the formula industry so this never happens again. And we are just getting started. It’s time we hit the streets. Sign up to be a founding member of our Village For Change.
By the numbers
1980
the last time
major U.S. regulations impacting formula were updated
74%
the average
out of stock rate for formula at the end of May 2022
$0
amount of coverage
insurance offers for a healthy baby
Our response for change
1
letter to Congress
with 7 solutions for longterm formula policy reform
200
calls
from parents raising their voices
21
appearances
on national and local broadcasts to get our message out to the masses