Advocating for Policy Change
No parent should have to worry about where they can find formula or second guess the quality of its ingredients. We’re fiercely advocating for policy change, including updating nutritional standards, improving access to formula, and preventing another formula crisis.
Hungry For Change
The formula crisis is in a word, bullsh*t. Bobbie asked parents to get loud by leaving us a voicemail about how the formula shortage has impacted your families. We then used your voices in a letter to Congress alongside a policy agenda focused on transforming the formula industry so this never happens again. And we are just getting started. It’s time we hit the streets. Sign up to be a founding member of our Village For Change.
By the numbers
1980
the last time
major U.S. regulations impacting formula were updated
74%
the average
out of stock rate for formula at the end of May 2022
$0
amount of coverage
insurance offers for a healthy baby
Our response for change
1
letter to Congress
with 7 solutions for longterm formula policy reform
200
calls
from parents raising their voices
21
appearances
on national and local broadcasts to get our message out to the masses
Bobbie Breasties
Did you know that a parent who has undergone breast cancer treatment can receive a free breast pump from their insurance, but no support to cover the cost of formula or donor milk? It’s time for a change. Bobbie is partnering with The Breasties to advocate for parents to receive the equitable feeding support they deserve. Sign our petition to fight for insurance equity.
Learn About Bobbie BreastiesBy the numbers
100,000
people
undergo a form of a mastectomy in the U.S. year
$1,500
the average cost
to exclusively formula feed a baby for their first year
$0
insurance coverage for formula
for parents who have undergone a mastectomy and cannot breastfeed
Our response for change
10,620
signatures
on our petition to fight for insurance equality
177
full sponsorships
providing a year’s supply of Bobbie to parents who have undergone mastectomy
180
discounted subscriptions
supporting parents who have undergone mastectomies