From milk to movement
Modern parenthood looks different. Society should too. Let’s move it forward, together.
Bobbie For Change is the social impact and policy arm of Bobbie, changing the way society thinks about, talks about and actually, nourishes our babies. With a mission to evolve society for modern parenthood, we aim to create generational impact through policy, legislation, activism and giving.
Join the mother-led movement.
Breast cancer survivors and previvors who can't breastfeed receive a free breast pump through insurance but zero support to actually feed their babies. Join us in demanding that insurance covers formula or donor milk, just like they do a pump.
The Momnibus Act is a comprehensive legislative package designed to address maternal health disparities in the United States. Now, it’s back on the floor for the third time.
Bobbie For Change ran the New York Road Runner Marathon with partner, &Mother, to benefit their mission of supporting women to thrive in career and motherhood.
As a mom-founded small business with a team full of new parents, we found the status quo of parental leave policies in the U.S. to be unacceptable. Our answer? A first-of-its kind policy that offers all parents up to 12 months of leave, and a call to action for companies to join us. Ready for your company to #takeourleave?
From pushing for raising standards for infant formula to fighting to ensure a formula crisis never happens again, to advocating for better healthcare support for Black communities, we’re talking to lawmakers to make a change.
Pillars For Change
Advocating for Policy Change
No parent should have to worry about where they can find formula or second guess the quality of its ingredients. We’re fiercely advocating for policy change, including updating nutritional standards, improving access to formula, and preventing another formula crisis.
Advancing Programs & Resources
We believe parents and caregivers deserve social, economic and healthcare resources to sustain their own wellbeing. We’re channeling frustration into progress to fill critical gaps in today’s parent experience.
Supporting Communities
In times of hardship and crisis, families need their most foundational needs met. There’s nothing more essential than making sure a baby is fed. We partner with our community and leading nonprofits to donate formula and funding to fill critical feeding gaps.
Bobbie for Change: Making an impact.
15,000
Can donations
$140K
Cash donations
194
Families receive 1-year supply
“We launched Bobbie not only to bring more formula options to market, but to start a movement for all parents.”
Laura Modi, Co-Founder and CEO of Bobbie
Our Story